A palm lined Orange County street, illustrative
About

About Iconic

A broker-led brokerage in Costa Mesa, formerly United Real Estate Professionals.

Rita Rodriguez, Broker/Owner, Iconic Real Estate Services, on a coastal Orange County terrace
About Iconic

Iconic Real Estate Services

A broker-led brokerage in Costa Mesa, serving Orange County

Iconic Real Estate Services is a broker-led brokerage based in Costa Mesa, serving Orange County and surrounding communities. Led by Rita Rodriguez, a California real estate broker licensed since 1991, Iconic brings experience in real estate, escrow, and mortgage lending to every transaction.

Buying or selling a home can involve financing delays, appraisal concerns, title issues, inspection findings, and complex contract negotiations. Rita’s background helps our team recognize potential problems early, explain your options clearly, and coordinate with lenders, escrow, and title professionals to work toward solutions.

For our clients, that means experienced agents backed by hands-on broker guidance, strong negotiation, and thoughtful attention to the details that protect your interests. From your first conversation through closing, we help you make informed decisions and move forward with confidence.

Strategic Pricing & Market PositioningPreparation And PresentationContracts And EscrowFinancing Know How
Experienced TeamAgents backed by hands-on broker guidance
Strong Negotiation35 years of skilled contract negotiation
Personalized ServiceDedicated representation through closing
For Sellers

Why Sellers Choose Iconic

Every listing is guided by the broker herself.

01

Strategic Pricing & Market Positioning

We combine local market knowledge, recent sales, and buyer demand to position your home competitively and attract qualified buyers.

02

Preparation And Presentation

Straight advice on what is worth fixing, then photography and presentation built for Orange County buyers.

03

Contracts And Escrow

Three decades of contracts and escrow experience, so nothing slips between offer and closing.

04

Financing Know How

A broker who built a mortgage company, so buyer financing is vetted before you accept an offer.

05

Move Up Or Downsize

Selling and buying at the same time, coordinated so both sides line up.

06

Complex Sales

Years of REO and asset management experience for estates, trusts and other sales that need a careful hand.

For Sellers

Start With A Valuation

Thinking about selling in Costa Mesa, Huntington Beach or anywhere in Orange County? Start with a private, no obligation conversation with the broker.

Call RitaText Rita